Do you know the reason why musical broadcasting stations weekly form a hit parade? Hit-parade is not only a time for popular songs it is a broadcasting station's policy. A hit - is a perishable commodity. If an art director doesn't catch this change in the listener's disposition, he will loose it. It is very easy to switch a channel. That's why while receiving calls from the voting listeners the broadcasting station keeps a watchful eye on the listeners' liking. Received calls give invaluable information, on the basis of it the radio station weekly forms play-lists of popular songs. Listeners pay for this sympathy with an uncommon permanency: no other kind of mass-media attaches the audience in such a way.
This is the attitude which any businessman wishes to get from his clients. Feedback for broadcasting stations is traditional, but for other business branches it is a new weapon in a competition struggle. A direct contact with a consumer as an extra service helps the company not only to express itself on the market, overfilled with goods of the same kind, but also to get and analyze information useful in developing business strategy.
After giving all the necessary directions to IVOX Contact Center, companies can handover mundane tasks to our specialists.
The following examples don't conclude all the possible aims of using "Incoming Communications":
- Advertising and PR-campaigns support - information on contests conditions, winnings, etc.
- consultation on commodities usage;
- a consumer can "splash out" his anger. He'd better do it to our operator than a dozen of his friends and your potential customers, or worse still to your competitors.
- marketing information gathering, analysis of consumers' preferences;
- inquiry service - billing, working schedule, route plan, phone number, service cost and essence; arranging order service - requests for service or goods from catalogues;
- technical support - faultiness revealing and repairing, requests for repairing;
- TV and radio interactive projects support;
- promotion of goods which advertising is prohibited (medicines, alcoholic drinks, tobacco);
- informational escort of dealers and distributors.
- client becomes more informed of your commodity, this allows them to be loyal to you;
- minimizes losses of appeals and increases company contentment;
- company phone line becomes disengaged for important clients;
- stimulates the market;
To order a service
|